SJA AI
Artificial Intelligence
Building AI products — voice agents, personal companions and smart-home intelligence — designed to power every product across SJA Robotics.
Products Under SJA AI
Multilingual Omnipresent Unified System
Futuristic Artificial Reasoning Intelligence
Smart Automated Manager
Product 01
MOUS
Multilingual Omnipresent Unified System
MOUS — Give Your Business a Voice
COMING SOONAny business can set up its own AI voice agent in minutes — no coding needed. Try the live demo today
Restaurant
AI takes table reservations
Clinic
AI books appointments
Real Estate
AI answers property enquiries 24/7
E-commerce
AI handles customer support questions
Key Features
What's live in the demo today — and what's coming next
Simple Pricing
Choose the plan that fits your business
Free Trial
50 calls a month, 1 agent, WhatsApp — try MOUS risk-free
Starter
500 calls, WhatsApp + voice, analytics and caller mood detection
Business
2,000 calls, 3 agents, human hand-off and full analytics + export
Enterprise
Unlimited calls and agents, custom voice, API access and an SLA
14-day free trial on every plan, no credit card. Compare plans & FAQ →
Launching soon — be among the first businesses to deploy
What Makes MOUS Different
MOUS — Built for the Arab World. Built for Everyone.
Designed from day one for Arabic-speaking businesses — and built to serve you, regardless of culture, religion or language.
Dialect Intelligence
MOUS doesn't just speak Arabic — she speaks YOUR Arabic. Choose Saudi, Egyptian, Emirati, Lebanese, Moroccan or Modern Standard Arabic, or let MOUS auto-detect the customer's dialect. Designed so your Riyadh customers and Cairo customers both feel at home — not generic Arabic that sounds foreign to them.
Cultural Intelligence
Built to respect both Arab and Western business cultures. Set your business as Muslim, Christian or secular and MOUS adapts. Muslim businesses — Islamic greetings, prayer times, Ramadan hours, Halal questions. Christian businesses — church hours, Christmas and Easter seasons. Secular businesses — neutral, professional. Friday, Saturday OR Sunday weekends, depending on your business.
Emotion Detection
MOUS picks up whether a customer sounds angry, confused, sad or happy and adjusts her tone to match. Very upset customers are flagged for escalation to a human agent. Designed to soothe anxious callers — ideal for clinics and hospitals — so your customers feel heard.
WhatsApp + Voice Combined
The Middle East runs on WhatsApp — MOUS is being built for it. The goal: one AI answering WhatsApp messages at 2am and phone calls at 9am, with the same context. Today voice runs in the browser demo and the WhatsApp integration is built but not yet connected to a live number; phone lines and shared memory across channels are on the roadmap.
Arabic + English Document Intelligence
Customer asking about their invoice? Share it as an image or PDF and MOUS reads it — in Arabic or English. Built for contracts, receipts, medical reports and booking confirmations, so routine billing and document questions don't need a human.
Business Personality Modes
Every business gets a MOUS that fits its brand. Clinic mode — calm, professional, empathetic. Restaurant mode — warm, friendly. Real estate mode — confident, persuasive. E-commerce mode — quick, helpful. Banking mode — formal, trustworthy. Faith-based mode — respectful, warm, community focused. Your MOUS sounds like YOUR business.
Three things MOUS is built around
The capabilities at the heart of MOUS — and where each one stands today.
Cultural intelligence for both Muslim and Christian businesses
Live in demoWhatsApp + voice in one agent
In developmentArabic + English document reading
Live in demoWhat's Live vs. What's Next
MOUS is a live demo today. Here's exactly what works now — and what's on the way to launch.
| Feature | What it does | Status |
|---|---|---|
| No-code business setup | Templates to configure your agent in minutes | Live in demo |
| Business personality modes | Restaurant, clinic, real estate, e-commerce, banking, faith-based | Live in demo |
| Arabic dialects | Saudi, Egyptian, Emirati, Lebanese, Moroccan, MSA — or auto-detect | Live in demo |
| Cultural settings | Muslim, Christian or secular; Friday, Saturday or Sunday weekends | Live in demo |
| Emotion detection | Adjusts tone and flags upset customers for a human | Live in demo |
| Bookings & appointments | Captures structured booking details | Live in demo |
| Arabic + English documents | Reads invoices and documents from images and PDFs | Live in demo |
| Voice | Browser voice with a simulated hands-free call mode | Live in demo |
| Call analytics dashboard | Owner login; bookings, satisfaction, busiest hours and CSV export | Live in demo |
| Opening hours | Per-day hours and time zone — MOUS knows if you're open right now | Live in demo |
| Customer link & website widget | Publish your agent, share a link or embed it on your site | Live in demo |
| Menu & price-list import | Upload a menu or price list and MOUS fills in your details | Live in demo |
| Conversation summaries | Summary, outcome and estimated satisfaction for every conversation | Live in demo |
| Integration built; not yet connected to a live number | In development | |
| Real phone numbers | Inbound and outbound calls over telephony | Planned |
| Custom cloned voices | Your brand's own voice | Planned |
| Shared memory across channels | Same context across WhatsApp and calls | Planned |
MOUS — A culturally intelligent, dialect-aware voice agent, designed for WhatsApp and the phone.
Built for the Arab world. Built for everyone.
Live demo available now; the full product is in development. Designed for Saudi Arabia, UAE, Qatar, Egypt and the wider Arab world — serving businesses of all cultures and backgrounds.
Product 02
FARI
Futuristic Artificial Reasoning Intelligence
Every Kind of Help. One Companion. Your Life.
COMING SOONSJA's multilingual AI companion — starting with Arabic and English, with more languages to follow. Not a generic assistant. Fari is your Rafiq (companion) for life — with specialized modes, permanent memory, and a warm personality that feels like a trusted friend.
One Companion for Every Kind of Help
Fari recognises what kind of help you need — coding, reasoning, creative, research, images and documents, or just conversation — and answers with an approach built for that request. Today she runs on efficient open models; her model layer is provider-agnostic, so more providers can be added over time.
Reasoning & Analysis
Problem solving, logical analysis and strategic planning — Fari works through questions step by step with you
Coding & Technical
Writes, debugs, and explains code — from Python to Rust, frontend to backend, beginner to architect
Creative & Writing
Stories, content, ideas, essays, marketing copy, poetry — written in your voice and your language
Knowledge & Research
Facts, explanations and research-style answers — plus reading the images and PDFs you share. Real-time web search is on the roadmap
“Fari isn't trying to be another general-purpose chatbot — she is built to be the companion that knows you, in your language.”
How Fari Works
You don't need to choose between AIs. Fari reads each message, routes it to a specialised approach, and answers — on a model layer that isn't tied to any single provider.
USER-FACING COMPANION
INTELLIGENT ROUTING ENGINE
Coding
Code, debugging, technical
Reasoning
Analysis, maths, planning
Creative
Writing, ideas, storytelling
Research
Facts, explanations, study
Multimodal
Images & PDFs you share
Conversation
Everyday chat & support
Today: efficient open models
LiveLow-cost open models (such as Qwen and Gemma) power every route, each with its own specialised prompt.
Roadmap: more providers
PlannedProvider-agnostic by design — candidates to add per route:
Custom SJA Layer
WHAT MAKES FARI UNIQUELY FARI
Because the model layer is provider-agnostic, Fari is designed to adopt better models as they arrive. Your memory, modes and experience stay the same — only better.
What's Live vs. What's Next
The Fari demo is live in beta. Here's exactly what works today — and what's on the roadmap.
| Feature | What it does | Status |
|---|---|---|
| Smart routing | Each message is classified (coding, reasoning, creative, research, multimodal, conversation) and answered with a specialised prompt | Live |
| 5 specialized modes | Companion, Health, Assistant, Security, Emergency | Live |
| Permanent memory + task list | Facts and tasks stored per user — view, edit, export or erase any time | Live |
| Arabic-first | Replies in the language of your latest message, mirrors your dialect, full RTL interface | Live |
| Voice + Chat | Talk or type — voice in and out through your browser | Live |
| Images & PDFs | Reads the photos and documents you share | Live |
| Triage, scam checks & drafts | Triage cards for symptoms, scam verdicts for suspicious messages, ready-to-send email and message drafts | Live |
| Emergency contacts & location | Saved contacts with one-tap call or WhatsApp, share your location, local emergency numbers for your country | Live |
| Your style & mood journal | Choose tone, reply length and humour; a 7-day view of how you've been feeling | Live |
| Reminders & notifications | Push reminders for your tasks | Planned |
| Real-time web search | Live answers from the web | Planned |
| Additional AI providers | Frontier models (e.g. Claude, ChatGPT, DeepSeek, Gemini) added per route | Planned |
| Natural neural voice | Premium voices (e.g. ElevenLabs) | Planned |
| Actions on your behalf | Ordering online, sending emails | Planned |
| Smart home & cameras | Monitoring and alerts from your devices | Planned |
| Automatic emergency alerts | Fari alerting services or your contacts for you | Planned |
| Powers a robot | Fari as the brain of Atiana | Planned |
5 Specialized Modes
Not just a chatbot — Fari transforms into what you need, when you need it. All five modes are live in the beta; items marked Planned are on the roadmap.
Health Mode
Your personal health Rafiq
- Symptom guidance with a triage card: self-care, see a doctor or urgent
- Remembers your conditions, allergies and medications
- A health profile you can view, edit or erase
- Connecting you with doctorsPlanned
Security Mode
Home-safety guidance, on call
- Home-security advice and safety checklists
- Scam & phishing checks for suspicious messages
- Real-time alerts for unusual activityPlanned
- Camera & sensor integrationPlanned
Assistant Mode
Your organised right hand
- Keeps a task list you can view and edit
- Drafts emails and messages — open them in Gmail, Outlook or WhatsApp
- Reminders & push notificationsPlanned
- Ordering online & sending emails for youPlanned
Emergency Mode
Stays calm so you don't have to
- First aid guidance step by step
- Calm, clear instructions in Arabic or English
- Contacting emergency services automaticallyPlanned
- One-tap call, WhatsApp and location sharing to your contacts
Companion Mode
Your Rafiq — just talk
- Just talk — about anything
- Remembers the facts you share until you erase them
- No re-explaining who you are every time
- Replies in your language and mirrors your dialect
What Makes Fari Different
Built from the ground up to be truly personal — not a translation of something generic
Arabic + English first, more languages coming
remembers what matters — you stay in control
not just a generic chatbot
your choice always
culturally aware, available on the web
view, edit, export or erase your data
the future humanoid robot by SJA
Choose Your Plan
Start personal. Grow with family. Or commit for life.
Personal
Fari all to yourself — your personal Rafiq
Family
Up to 5 family members — each with their own Fari
Lifetime
Pay once — Fari is yours for life
One Brain. Four Forms.
Fari is designed to be the intelligence behind every SJA product
Fari on Your Devices
PERSONAL COMPANION
Your personal AI companion — voice + chat, permanent memory, 5 modes, Arabic + English. Live in beta today
Fari inside Atiana
HUMANOID ROBOT
Will be the brain of SJA's humanoid robot — built to think, speak, decide and act autonomously
Fari inside Sueen
HOUSEHOLD DRONE
Will power the household drone — navigation, face recognition, voice commands, object handling
SAM — Smart Automated Manager
SMART HOME AI
Your Gen Z smart home AI — to be powered by Fari
Fari — One Intelligence. Every Device. Your World.
Fari is not just an AI — she is your companion for life.
Powered by SJA. Built for you.
The Fari demo is live in beta; the full product is in development. Fari will power Atiana — SJA's humanoid robot — when it launches.
Product 03
SAM
Smart Automated Manager
SAM — So you don't have to.
COMING SOONSJA's smart home AI controller — designed for people who hate doing things themselves. While you sleep, SAM manages your world.
SAM works standalone as your complete smart home AI. Connect Sueen for the full physical + digital home experience.
Designed for people who hate doing things. Powered by Fari. Loved by Gen Z.
Smart Home Control
Control every device at home by voice — lights, temperature, TV, locks, everything. Never touch a switch again.
Auto Ordering
Running low on groceries? SAM orders automatically. Craving food at 2am? SAM handles it. You just eat.
Sleep Optimization
SAM calculates your perfect sleep cycle, dims lights automatically, sets ideal temperature, and wakes you at the perfect moment.
Life Management
Manages your schedule, reminders, and tasks while you sleep. Wake up to a fully organized day — zero effort.
Zero Effort Living
Everything controlled by voice. No touching your phone. No getting up. SAM does it all.
Works with Sueen
SAM tells Sueen what to do — together they handle your entire home digitally and physically.
SAM Pricing
From smart home control to full life management
Basic
Smart home control + voice commands
Pro
Everything including auto ordering + sleep optimization
Ultimate
Full life management + Sueen integration
Why Gen Z Loves SAM
Finally. An AI That Gets It.
SAM was designed for people who have better things to do than do things. 😄
Let's be real. Nobody wants to get up. Nobody wants to remember things. Nobody wants to do boring tasks. SAM gets it — and handles it all for you.
Built for People Who Love Sleep
- •SAM optimizes your sleep cycle so you wake up at the perfect moment
- •Sets ideal room temperature while you sleep
- •Dims lights automatically when you're dozing off
- •Orders your breakfast before you even open your eyes
“Sleep is not laziness. It's self care. SAM agrees.”
Zero Screen Time Required
- •Control everything by voice — no touching your phone
- •No apps to open, no buttons to press, no effort required
- •Just talk and SAM handles it
“Your screen time goes down. Your vibe goes up.”
Auto Pilot Your Life
- •Running low on snacks? SAM orders them
- •Need something delivered? SAM handles it
- •Forgot to pay a bill? SAM reminds you
“SAM remembers everything you forget. Which is everything. 😄”
Your Home. Your Rules.
- •Lights, temperature, music, TV — all controlled by voice
- •Set moods automatically — study mode, chill mode, sleep mode, party mode
“Your home adapts to your vibe. Not the other way around.”
Works With Sueen
- •SAM tells Sueen what to do physically
- •Digital + physical home management — completely hands free
“Need water but don't want to get up? SAM tells Sueen. Sueen brings it. You stay horizontal. 😄”
Actually Affordable
- •Starting at $4.99/month
- •Less than your monthly coffee
- •Less than that app you forgot you subscribed to
“Cheaper than doing things yourself. Literally.”
SAM in Real Life
Actual conversations you'll have with SAM. Probably at 2am.
It's 2am and you're hungry
“SAM order me food”
“Done. Arriving in 30 minutes. I added extra sauce. 🍕”
Room is freezing but blanket is too comfortable
“SAM make it warmer”
“Temperature adjusted. Stay cozy. 🌡️”
Alarm goes off but you're not ready
“SAM 10 more minutes”
“Snooze set. But this is the third time. 😄”
Running out of essentials
“SAM I need stuff”
“Already ordered your usual. Arriving tomorrow. ✅”
SAM doesn't judge your lifestyle. It enables it.
SAM — So you don't have to.
Designed for people who hate doing things. Powered by Fari. Loved by Gen Z.
Join thousands of Gen Z early adopters who are already on the waitlist — because they signed up and went back to sleep. 😄
